Browsing by Author "Çiftçioğlu, Başak Aydem"
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Dimensional analysis of employer branding perceptions of current employees
Çiftçioğlu, Başak Aydem (Çanakkale Onsekiz Mart Üniversitesi Dr. H. İbrahim Bodur Girişimcilik Uygulama ve Araştırma Merkezi, 2014-12)Employer branding is an interesting topic among entrepreneurs and researchers, as it is considered a new instrument for helping companies gain strategic advantage over their competitors. Therefore, determining the main ...