Effects of Green Supply Chain Management Applications on Operational, Environmental and Financial Performance: Company and Final Customers

Abstract

Background: Green supply chain management (GSCM) practices are vital to environmental protection. Many large-scale companies claim that GSCM applications are implemented in their business (with ISO 14001 documents, advertisements, etc.). The purpose of this study is to reveal the relationships between GSCM applications and the operational, environmental, and financial performance of the business. In addition, GSCM practices applied in the business ensure that what is done from the perspective of the final customer. It also determines the external pressures that affect the businesses most in protecting the environment. Methods: The study consists of two parts. The data in the first part includes the lower, middle and senior managers working in the construction sector operating in Turkey. The data in the second part includes the final customers located in Yenice, canakkale. Results: GSCM applications affect the operational, environmental, and financial performance of the business positively. Additionally, similar results were obtained for the final customers. However, there are differences in the degree of impact of both outcomes. Conclusions: GSCM applications in Turkey protect the environment while searching for the efficiency of the business. However, it seems that the GSCM applications of the business are not fully informed or understood by the final customers. In addition, business employees see that the first factor that will push people to become environmentalists is customer pressure, and the second is the pressure of nongovernmental organizations. The final customers, on the other hand, give priority to environmental awareness first and nongovernmental organizations second. State authority is in the third place.