Browsing by Department "Fakülteler, Çan Uygulamalı Bilimler Fakültesi, Uluslararası Ticaret ve İşletmecilik Bölümü"
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Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender
(Akdeniz University Publishing House, 2023)The aims of this study were (a) to investigate the mediating role of vengeance in the relationship between self-enhancement and negative word-of-mouth (NWOM) intention, (b) to examine the moderated mediation role of helping ...
