Browsing by Author "Şaylan, Onur"

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Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender

Tokgöz, Emrah; Şaylan, Onur (Akdeniz University Publishing House, 2023)

The aims of this study were (a) to investigate the mediating role of vengeance in the relationship between self-enhancement and negative word-of-mouth (NWOM) intention, (b) to examine the moderated mediation role of helping ...